Documentarian Davis Guggenheim follows up his Oscar winning film “An Inconvenient Truth” with this decided change of pace exploring the style and artistry of three of the world’s greatest rock- guitar virtuosos. What makes the film so compelling are the idiosyncratic characters of Led Zeppelin legend Jimmy Page, U2’s masterful The Edge, and Jack White of the White Stripes and The Raconteurs. The. film profiles rock’s enduring symbol by exploring the creative process and generational differences of the three musicians. Executive producer of the billion dollar grossing “The Dark Knight”, Thomas Tull put the deal together through his Legendary Pictures label. If you are rock music fan this film is indispensable and a true pleasure to experience. Sony Classics Pictures (SPC) has picked up rights to North America, Latin America, Australia, New Zealand and South Africa.