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LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Online Metrics

Written by: FFT Webmaster | January 25th, 2011

Data from Industry’s Largest Digital Panel Enables New Level of Targeting

New York – LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on traffic, audience and engagement metrics for optimized media planning.  With the addition of Compete data into the targtetLab™ platform, planners will now be able to build targeting strategies that go beyond basic age and gender selects.

“We are extremely excited to provide Compete data to our clients,” said Christopher Wilson, LogicLab president. “Their industry leading data will add tremendous value to our clients who are looking to integrate online media in their broader mass marketing plans.”

The targetLab platform was recently launched in September 2010and was designed to identify mass media opportunities by matching clients’ proprietary targeting intelligence against LogicLab’s medialibrary™, an index of detailed audience profiles across all marketing channels. The integration of the Compete data will make targetLab even more comprehensive by incorporating more granular web-wide traffic data including demographic data on unique visitors, time spent on site and page visits.

“As more budgets shift online, media planners are realizing the importance of more precise targeting,” said Stephen DiMarco, chief marketing officer at Compete. “The more that is known about target audiences the more efficient the media spend will be, and together we’re providing a more comprehensive view for marketers.”

Advertisers, media buyers and media companies can find out more about how to enhance their media planning optimization by visiting www.logiclabinc.com. For more information about Compete, please visit www.compete.com or contact Jack Drew at jdrew@compete.com

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