World Cinema Opener Sings A Deep Song

The opening film of the World Cinema sections of the Sundance Film Festival is a documentary from Sweden/United Kingdom about the career of a musician only known to a select few. SEARCHING FOR SUGAR MAN by director Malik Bendjelloul tells the tale of Rodriguez, the greatest U.S. rock icon who never was. In the 1970s, his albums were critically well-received, but sales bombed, and he faded away into obscurity amidst rumors of a gruesome death. However, as fate would have it, a bootleg copy of his record made its way to South Africa, where his music became a phenomenal success. In a country suppressed by apartheid, his anti-establishment message connected with the people. The film explores the mystery of how Rodriguez died and what happened to all of the profits from his album sales. Since very little information about the singer exists, the filmmakers encounter many obstacles until they uncover a shocking revelation that is the climax of this story of hope, inspiration, and the resonating power of music. For more information on the film, visit: http://filmguide.sundance.org/film/120073/searching_for_sugar_man

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