Written by: FFT Webmaster | September 27th, 2011
Carol A. Bartz, Yahoo’s chief executive, was let go last week, ending a rocky two-year tenure in which she tried to revitalize the online media company. She had been under pressure from her first day on the job, with major investors in the company putting pressure to match the stellar success and stock price of fellow internet search engine Google. Bartz’ major accomplishment was the engineering of a deal that turned over the company’s search operations to Microsoft, but that move has failed to live up to expectations and has not resulted in an expansion of Yahoo services or subscribers.
Bartz went out with the same outspoken style she used while running the company. In an email she sent to employees titled “Goodbye”, she wrote: “I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s chairman of the board.” Bartz was informed of the board’s decision while she was traveling to New York from Maine. The move triggered a rather unceremonious end to an executive’s vaulted position at the head of one of the most popular and well known firms in the internet space. While a new person is now being sought, the challenges for Yahoo remain intense as it now competes with Google, Facebook, Apple and other high profile companies who are expanding their customer services and their international reach.