Written by: FFT Webmaster | August 1st, 2011
The Sundance Institute has announced a major expansion of its Artist Services program, which provides opportunities for filmmakers to reach audiences, raise funding and receive support through a robust educational and resources site. Through the program, filmmakers can now make their films available online to consumer markets via iTunes, Amazon, Hulu, Netflix, SundanceNOW, and YouTube while still retaining ownership of their work. New Video, the Institute’s exclusive aggregation partner for distribution across these portals, will offer all eligible Sundance Film Festival and Sundance Institute Lab titles a unique gateway to digital distribution that emphasizes filmmaker ownership and control. In addition, the Institute has also entered into a deal with Topspin Media to provide film artists with direct marketing tools and fulfillment services. Topspin is a direct marketing and retail software platform for musicians, filmmakers and authors that provide tools for independent artists to increase awareness of their work and build relationships with fans. The first phase of the program, announced in January at the 2011 Sundance Film Festival, featured a collaboration with Kickstarter for filmmakers to build creative funding campaigns for production and distribution costs. As of July 2011, dozens of projects from Institute-supported filmmakers have raised more than $650,000 via Kickstarter.