Written by: FFT Webmaster | March 14th, 2011
LONGUEUIL, QC – D-BOX Technologies Inc. (TSXV: DBO.A), a leader in innovative motion technology, announced today a new agreement with Premiere Cinemas, to equip its Rio Rancho Premiere Cinema in Rio Rancho, New Mexico and its Renaissance Premiere Cinema in Houston, Texas with 24 and 26 D-BOX MFX Seats respectively. A third location will be announced at a later date and will account for approximate same number of D-BOX MFX Seats.
“Our partnership with quality chains such as Premiere Cinemas has supported our consistent growth and objective of deploying in all parts of the United States, said President and Chief Executive Officer of D-BOX Technologies, Claude Mc Master”. “With this new agreement, a total of six Premiere Cinemas’ locations will offer the D-BOX experience including one in Orlando and now New Mexico, further extending our footprint in the huge and entertainment savvy US market and gathering a growing acceptance of the technology as an upcoming industry standard.”
“The addition of D-BOX MFX Seats in our theatres is completely complementary to our commitment of providing the most cutting-edge entertainment experience,” said Gary Moore, President of Premiere Cinemas. “D-BOX is already a big hit with moviegoers at our existing three locations. In light of the results achieved so far and the impact of this technology on our box office revenues, we felt it was a wise and timely decision to further expand our relationship with D-BOX at this point in time.”
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com
About Premiere Cinemas
Texas-based Premiere Cinemas is among the nation’s largest independent cinema circuits ranked in the Top 25. It is known for its state-of-the-art all digital multiplexes which it has built throughout the south. Together with its in-house design and construction division, Premiere Development Corp., and its equipment supply division Premiere Projection Technologies, Premiere has positioned itself as a one-stop cinema shop handling all aspects of the cinema implementation initiative by focusing on innovation, aesthetics, and functionality and value. Premiere converted most of its locations to 100% digital projection in 2009, and opened the world’s first mezzanine-less digital projection cinemas in Alabama which it designed and built in 2008. Currently the company is under construction of several new mezzanine-less facilities in Texas and New Mexico. For more information, visit www.pccmovies.com
D-BOX Technologies designs and manufactures leading edge technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion CodeTM, uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion CodeTM available on feature films, DVDs and Blu-raysTM. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX’s award-winning motion technology is gradually proving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com
D-BOX(R) is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
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