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Written by: FFT Webmaster | February 22nd, 2011

ro*co films Lands Educational Distribution of Jennifer Siebel Newsom’s Documentary “Miss Representation” Film debuted at Sundance

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ro*co films announced today that they will be distributing Jennifer Siebel Newsom’s documentary film, “Miss Representation” in the North American educational market. ro*co will distribute the film to academic institutions, universities, and libraries for both classroom use and educational screenings.

Writer/Director Jennifer Siebel Newsom brings together some of America’s most influential women in politics, news, and entertainment to give us an inside look at the media’s message. “Miss Representation” explores women’s under-representation in positions of power by challenging the limited and often disparaging portrayal of women in the media. As one of the most persuasive and pervasive forces in our culture, media is educating yet another generation that women’s primary value lies in their youth, beauty and sexuality—not in their capacity as leaders. Through the riveting perspectives of youth and the critical analysis of top scholars, Miss Representation will change the way you see media.  (

Annie Roney, founder and managing director of ro*co films said:  “This is more than a film: it’s a movement.  We are inspired and deeply committed to creating a university presence that will compete with any traditional box office success. Reaching our country’s college youth is a distribution platform of great significance and long-term impact. We look forward to working with the outreach team that Jennifer is putting together to promote this film widely in the educational market for many years.”   Director Jennifer Siebel Newsom said: “Having a partner like ro*co films will enable “Miss Representation” to have the greatest impact via the educational market. The film was made to be a change agent for our culture….its aim being to inspire women to find their voice and own their power, and for men to see women as their equals. Distribution of “Miss Representation” across a plethora of educational platforms is an essential start.”

ro*co films:
Annie Roney launched ro*co films in 2000, primarily focusing on interna tional sales.  In ten years, ro*co has had eight Oscar-nominated and one Oscar-winning film in their collection along with some of the most awarded films on the film festival cir cuit.  In the last few years, they have branched out into the education market (DVD sales to university libraries and educators for classroom use) and most recently into the semi-theatrical distribution arena. Recently, OWN: The Oprah Winfrey Network entered into an innovative partnership with ro*co to identify select documentaries for OWN’s Documentary Film Club.  ( and

ro*co educational films:
A new division of ro*co films internationalro*co educational launched in April 2009 with the mission to advocate for documentary film as an educational tool and to bring these stories into classrooms, libraries, church basements, and all other instructional environments throughout the country. The films represented by ro*co educational are inspiring, challenging, and entertaining—connecting us to human experiences well beyond the boundaries of our own.  Increasingly, the non-theatrical market for documentary films is becoming a much larger dimension of a film’s distribution plan.

ro*co Media Contacts:
Josh Baran
– – 917-797-1799
David Magdael —

“Miss Representation” Media Contact:
Peter Ragone — – 917-885-0714


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