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Sundance Sponsors Hold The Line (For The Most Part)

Written by: FFT Webmaster | November 30th, 2009


If you want to gage how the economy is holding up, the sponsorship announcement of the 2010 Sundance Film Festival is a serious indicator.

The top- of -the line  “presenting sponsors” remains unchanged — Entertainment Weekly, HP and Honda — though the Sundance Channel (last year listed as a “group partner”) has been bumped up to the top tier.

It’s on the second level, the “leadership sponsors,” where there’s significant restructuring with American Express, DirecTV and Microsoft are all back. But YouTube/Google is gone, and Delta Airlines has left — to be replaced by Southwest Airlines.


The FFT Webmaster account displays articles from old versions of Film Festival Today. The original author byline might be missing! If you are the author of this article please send us an email. Some of our contributors that might be missing bylines are: Brad Balfour, Laura Blum, Sandy Mandelberger among others.

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