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Film Festival Today

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Sarah Eaton Moves West As New Sundance Media Relations Chief

Written by: FFT Webmaster | November 16th, 2011

The Sundance Institute has appointed Sarah Eaton as its new Director of Media Relations. Eaton will oversee media relations for all programs of the non-profit Institute, including the annual Sundance Film Festival. Eaton has moved with her family from New York, where she previously served as Vice President of Communications at the Sundance Channel from 1999 to 2011. Since spring of 2011, Eaton has been a freelance public relations consultant on films and to organizations including the New York Film Festival, Cinema Arts Festival Houston and the Provincetown International Film Festival. Prior to joining the Sundance Channel, Eaton was Vice President of Public Relations for October Films, leading a bi-coastal team responsible for all media and public relations activities for the specialized theatrical releases of such films as Robert Altman’s COOKIE’S FORTUNE, Mike Leigh’s CAREER GIRLS and TOPSY TURVY and  Robert Duvall’s Oscar-nominated THE APOSTLE.  She was previously Executive Director of Field Publicity for Fine Line Features, where she developed and executed all field publicity and promotional efforts for the very active division of New Line.

At the Sundance Institute, Eaton will raise awareness of the year-round work of the Institute, aside from and in addition to the Sundance Film Festival. Her role will include developing, integrating and implementing components of the Institute’s strategic communications plan and coordinating efforts with Development and Marketing to support fundraising activities, sponsorship programs, advertising and earned income efforts. Eaton will oversee day-to-day operations of the Institute’s media relations department, including Los Angeles-based Media Relations Manager Casey De La Rosa and Park City, Utah-based Media Relations Manager Elizabeth Latenser.

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