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Stella Artois Fans Vie for Chance to Star in Film Premiering at Cannes Film Festival

Written by: FFT Webmaster | March 11th, 2011

Are You Smooth Enough To Play the Role
of Jacques d’Azur?
Stella Artois® Launches 2011 Cannes Film Festival Competition
for Aspiring Film Stars

– Stella Artois is launching the ultimate competition for film fans, offering aspiring stars the chance to play Jacques d’Azur, the legendary (and fictitious) ‘King Of Cannes,’ in a biographical film about his life.  In addition to playing the leading role in the film, the lucky winner will also attend the prestigious Cannes Film Festival, to premiere their short film at an exclusive Stella Artois event.

imageBudding stars can now submit a casting audition online at  Using the latest in webcam and video techniques, participants can produce their casting film, which they can then share with family and friends online.

On April 1, two hundred finalists will be selected worldwide from both online voting results (top 100 favorite submissions) and a distinguished panel of judges (100 finalists based on creativity and acting skills).  The star of the film will be chosen by the judging panel from this short list.  Would-be leading ladies need not miss out on the fun – the online casting call offers them the opportunity to audition for a starring role in this film’s about Jacques’ life.

“To celebrate our Cannes Film Festival sponsorship and the ‘King of Cannes’ Jacques d’Azur, we’re offering one lucky fan the experience of a lifetime,” said Alexander Lambrecht, Global Marketing Manager at Stella Artois.  “Now, Stella Artois fans around the world will have the chance to see their own creation online, and one fan will appear on the big screen at the home of the world’s most prestigious film event, the 64th annual Cannes Film Festival.  This truly is a once in a lifetime opportunity and we can’t wait to meet our new leading man or leading lady.”

Members of La Société – Stella Artois’ exclusive membership group based in New York City – will also be eligible to play a ‘best supporting actor’ role in the film, created specifically for members of the program.

In true movie star style, the Jacques d’Azur film will premiere at a Stella Artois event during the 2011 Cannes Film Festival, to be followed by a party at Chez Jacques’ – Stella Artois’ luxurious, invitation-only lounge at the Carlton Hotel’s exclusive beachfront in Cannes.

For more information, or to audition to be Stella Artois’ next star, visit



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