Film Festival Today

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FilmFunds Adds New Services And Social Networking Features

Written by: FFT Webmaster | November 18th, 2011

FilmFunds, a website launched at this Fall’s Toronto International Film Festival that empowers a social community of 60+ million entertainment fans to be part of the green-light process in moving popular film concepts toward reality, has introduced a number of new user-friendly tools, including real-time Emotional ID (EID) and image recognition, as a well as a production arm to more actively facilitate fan-favorite projects.  Filmmakers have been given additional marketing tools to promote their projects, including a rewards system that stimulates awareness and support for active fans; a faster way of uploading project content including trailers, works-in-progress and other materials; an actor oriented application for connecting with fans and filmmakers; and a social media calendar. For film fans, their repeated use of the site can earn them PiggyPoints that can be applied towards film viewings and special events participation. The FilmFunds mobile app offers the same functionality as the website in a more compact form and is available on Apple and Android handsets, with a BlackBerry version available late November and Windows and Symbian versions available by year’s end.  The newly announced production arm will tap the company’s Hollywood reach to attach experienced producing personnel to qualified projects. “We launched last month with a focus on pre-qualifying entertainment content so that it could be financed and produced”, FilmFunds Creative Director Mika Astrom said in a prepared statement. “Based on the early positive response, our investors have encouraged us to expand our mission and actively shepherd promising projects ourselves.” To check it out, visit:


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